It is a phrase (or variant of) that you have likely heard hundreds if not thousands of times before. If you are like me, it is one that may easily pass through your lips or the lips of others without even a second thought. In fact, we guys have been so accustomed to using it, we may even regard it as true when much evidence suggests that it is not. At worst, we often see it as a slight embellishment of reality, but certainly not as an untruth that can cause serious harm. There is a problem, though, because that is often what it is. A flat out, undeniable falsehood — a big whopping lie.